When a multi-city diagnostics brand came to us, they were generating leads — but paying too much for them, with volatile month-to-month results. The goal: lower cost per lead without sacrificing volume.
We started with a full funnel audit. Landing pages were slow and generic, tracking was incomplete, and paid campaigns competed with weak organic visibility. We rebuilt the landing experience, tightened conversion tracking, and aligned SEO with the paid strategy.
Over five months, qualified leads rose while cost per lead fell 34%. The wins came from unglamorous fundamentals: faster pages, cleaner tracking, better-matched keywords, and continuous testing.
The lesson holds across industries — sustainable growth rarely comes from one clever tactic. It comes from fixing the whole funnel and optimising relentlessly.
